Volkswagen’s tri-annual customer magazine needed a design and content refresh.
Professionally crafted content is a well-proven way to maintain brand connection with your customers and Volkswagen Magazine provides the perfect platform for VW to showcase product and experience along with behind the scenes stories to underpin the strength of the brand.
Obviously it is critical that the subject matter is carefully chosen and the quality of any content is kept to a high standard. It is equally important that the design and content pacing is equally important.
The eroomcreative solution combines locally produced material with editorial content from around the world. The design is stylish and still maintains all the global brand values of the Volkswagen guidelines.
eroomcreative were responsible for the project management, design and art direction.