The Probus member website was in need of a major revamp to project the company’s image into the digital space. eroomcreative were commissioned to manage the design and structure of this new site.
The Probus organisation has many facets that all needed to be showcased. Inspirational news and feature content, member registration and administration, local club finder and the all-important travel insurance plus subsidiary the facility to run precisely targeted third-party advertising.
Given it’s more senior demographic the design is fresh and inspirational without being overly challenging. The custom content management system (CMS) is simple and flexible to accommodate the numerous administrators and editors that would be accessing the site regularly. The site was also required to communicate seamlessly with existing member databases, which it does easily.
A basic template was also created as an option for regional clubs to populate and present themselves in a branded fashion.