The McDonald’s soccer skills guide, Keep Kicking, was designed by eroomcreative working for football magazine FourFourTwo. The mini-magazine was to be distributed amongst junior soccer clubs in New South Wales. as part of an initiative with Football NSW.
The 16-page A5 Keep Kicking magazine was produced to offer training tips and tricks as well as dietary advice to young soccer players. We leveraged support from A-League soccer teams, Sydney FC and Central Coast Mariners, to help attract the attention of these budding Socceroos.
Having received approval for the concept we art directed three photo-shoots – two with the kids and the respective A-League teams and one with a Ronaldo-esque Ronald McDonald. We commissioned the illustration and set to producing a publication that was inspirational, fun and informative.
The guys at McDonald’s and Football NSW were extremely happy with the end product and felt that the finished publication far exceeded their expectations. Plus, we got to meet Ronald McDonald… so a perfect outcome all round!