The Kloster Group required their extensive suite of websites to be responsive and chose eroomcreative to manage the process.
The group represents nine global motor vehicle manufacturers across three sub-brand dealer groups. This means that there are 18 websites all requiring to be managed and updated with latest offers, new and used stock and departmental information. Analytic stats highlighted the fact that more and more of their customers were accessing their sites from mobile and tablet devices. Something needed to change to ensure that sales didn’t suffer.
eroomcreative, and our digital partner, EmpireOne, set to creating a responsive website platform that could produce multiple sites from one user-friendly content management system (CMS).
In addition to publishing sites as required, the ongoing day-to-day management will be simplified thus saving the marketing department having to double and triple-handle content changes.
The project is a work in progress but the new Lake Motor Group website is already live and functioning.