The Klosters Giant Kick-Off Sale is a sales promotion campaign to leverage the partnership of the Kloster Group with local football teams the Newcastle Knights (NRL) and Newcastle Jets (A-League). This needed to be done as part of one of the company’s seasonal sales drives.
eroomcreative developed a concept that incorporated custom photography of the sportsmen and integrated this with the manufacturer supplied images. Photography sessions with the footie stars and liaison with all parties concerned was critical to getting this job done within the tight deadline.
The campaign was rolled out as a 16-page printed brochure and supported by branded email campaign, website banners and promotional homepage takeover of the Newcastle Herald’s website.
The end result was a marked increase in sales on previous campaigns and the concept has been repeated three further times.