eroomcreative were commissioned to create a fresh new brand design for existing company ActionMail, who needed to to indicate a positive change in direction.
ActionMail specialise in data management and customer communications. However, they were expanding and diversifying their business proposition and so they felt the need to re-direct the company to communicate this to their customers. Susequently the approached eroomcreative to assist them in their process of re-naming and re-branding.
The new name, InterAction, maintains a connection with the previous Action Mail and plays on the interactive nature of the new business model. The colour palette needed to be fresh and vibrant and be equally powerful on paper as well as on screen and has already been successfully rolled out across both mediums.