HOG Magazine customer publication

HOG Magazine is a customer publication produced quarterly for Harley-Davidson Australia. It is used to communicate with the thousands of Harley Owners Group members (HOG) in Australia and New Zealand.

Every issue connects with the member database on numerous levels. It informs them of new products and accessories and inspires them to ride, engage and, most importantly purchase.

Features vary from great rides, interviews with brand ambassadors and real-life HOG members plus catch-ups with member groups (Chapters). Added to this are pages that promote the latest Harley-Davidson products information in one entertaining and beautiful magazine.

eroomcreative are responsible for managing the entire production process from concept, planning, commissioning, design, editing and final delivery.

The success story

Over the four years that Australia and New Zealand have had their own version of HOG magazine it has become a fantastic communication tool. Harley-Davidson are able to promote it’s various products and services as well as showing their support and appreciation for it’s dealer network and it’s ever-faithful customers.

  • Date: 2010
  • Categories: Print
  • Client: Harley-Davidson

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