A.P. Eagers is Australia’s oldest listed automotive retail group and they required the development of two premium car care brands to further enhance their customer buying experience.
Once we had finalised the two brand designs and decided on their separate visual personalities we then set to researching both bottle styles and their respective packaging solutions. These were then brought to life in the creation of working prototyped gift packs.
As the product could not be sold using one particular motoring brand we employed 3D modelling to create generic cars to illustrate the products. These were then applied to all designs including labeling, brochures, POS material (both print and digital) and promotional videos.
365+ is the secondary brand and is what you can see on this page. Click here to see master brand solution for Perfexion® Premium Car Care.
This is an ongoing commission and we gain huge satisfaction from watching both these new brands slowly growing in stature and recognition.