1on1 Property brand design

Regional real estate agent 1on1 Property were in need of a fresh new brand design to bring their image up to date.

The company had been struggling to gain market share in a very competitive market-place. Their existing brand did not give them a point of difference so they employed eroomcreative to manage the process.

Being a small regional business meant that the budget was limited but this will never prevent us from producing a premium solution.

The new brand is a very simple and striking solution. It uses geometric shapes to manage the wordmark as well as create a visual hook. The colour palette was carefully chosen not to replicate other brands in their catchment area which has helped the business to acquire recognition from it’s target customers.

The success story

The branding has gradually been extended through the business including shopfronts, shopping mall displays, location banners, and has also resonated very well among it’s target demographic as part of an aggressive and original marketing campaign to win a car if you sell your house through them.

  • Date: 2013
  • Categories: Brand
  • Client: 1on1 Property

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